reports from Vienna, # 4, Facades

simplicity, horizontal layers, very reduced ornamentation, subtle logos and typos (sometimes almost invisible as in the case of the bakery). one could call that snobbish–as the subtlety is sometimes not too inviting–, ascetic, distant. the Apollonian. modern. this is definitely not learned from Las Vegas, but this is the first district and somewhere else you get a different picture ...